PPC

Basic and Advanced Creative Strategies for Pay Per Click (PPC)

Tuesday, November 3rd, 2009

From The Internet Marketing Club
Time: 40 mins with Q&A.
Presented at GoToWebinar.com
Overview Of Webinar:
1) Start with a Strategic plan, measurable objectives.
2) Do Competitive research
3) Use tools for your keywords (free online)
4) Plan your budget and bidding…prepared for flexible up or down
5) Plan a mix of media: Google, Yahoo, MSN, etc
6) Target: geographical with keywords and message
7) [...]

Suing Google and Winning

Friday, March 6th, 2009

Aaron Greenspan Posted March 6, 2009 that he won his law suit against Google.
He did so on the huffington post’s website.
He was suing over having is Adsense account [...]

Future of Google Ad Format : Text Links and clicks

Monday, November 12th, 2007

Google is going to change its text ad format so only the Title and URL are clickable. This is to help accidental clicks from happening on the now current design which allows for clicks to happen over the entire area of the ad. ex: 250×250 pixel ads the background can be clicked. This is going [...]

Google Ads per page

Thursday, November 1st, 2007

Can I place more than one link unit on a page?

Yes, you may place up to three link units on a page, in addition to the three standard ad units and two search boxes you’re permitted to display. Just make sure the page complies with our program policies.
That seems ok, but when [...]