As you may already know, AdSense is comprised of several products. The most popular are AdSense for content, which allows publishers to generate revenue from ads placed alongside web content, and AdSense for search, which allows publishers to place a custom Google search engine on their site and generate revenue from ads shown next to search results. Since AdSense for content and AdSense for search offer publishers different services, the revenue shared with publishers differs for each of these products.

AdSense for content publishers, who make up the vast majority of our AdSense publishers, earn a 68% revenue share worldwide. This means we pay 68% of the revenue that we collect from advertisers for AdSense for content ads that appear on your sites. The remaining portion that we keep reflects Google’s costs for our continued investment in AdSense — including the development of new technologies, products and features that help maximize the earnings you generate from these ads. It also reflects the costs we incur in building products and features that enable our AdWords advertisers to serve ads on our AdSense partner sites. Since launching AdSense for content in 2003, this revenue share has never changed.

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Overview Of Webinar:
1) Start with a Strategic plan, measurable objectives.
2) Do Competitive research
3) Use tools for your keywords (free online)
4) Plan your budget and bidding…prepared for flexible up or down
5) Plan a mix of media: Google, Yahoo, MSN, etc
6) Target: geographical with keywords and message
7) Jump in and start testing -it’s a real time, trial and error, process.
8 ) Track, report analyzed, and refine
———–
Do a test your self for PPC:
Do a Google search and think about where you would click.
In high ranking organic results 70% of users still prefer to click on left side, not the PPC on
right of search results
—————
5 Ideas for a winning strategy
1) Relevant/Target message, Copy/Keywords/ landing page
2) Use available real estate wisely (35 character limit)
3) Read their minds: Dynamic Keyword Insertion
4) The Margie Trick : Display URL
(Margie was giving the webinar)
5) Use ‘Eye Grabbers": Symbols & Numbers in your ad
———

Winning lay out using 5 Ideas above:
1)Keywords: i.e Tigers was the example give. Need to be specific. Tigers brought results to broad. You will be wasting your time and money
2) Use available Real Estate strive for 75% +  Aproximatley 33 characters in the ad
3){Keyword: Health Insurance Quotes} Appears in Bold
if exact match to user query
4)Display URL must go to the Landing. Make a custum Page URL, so it looks more relevant in the ad listing
**Tip—-you can remove the www. from the ad and give yourself 4 more characters
5) Use Symbols & Numbers (Google does NOT allow @ ~ | and other unusual)
—Although when using ‘Eye grabbers’ don’t let it become cryptic with to many
Example :
PLAYSTATION 120GB
Save up to 5% +
$9.99 Flat Shipping
GamingOnly.com/playstation120gb

Landing page success
Google reports about 50%-80% bounce rate for landing pages
Landing page relevancy to keywords and ads – Google Quality Score
Google Quality score now determines your minimum CPC, impressions and positions

What Works On the Page/Lander:
Focus the reader – i.e create a funnel (no extra navigation on the pages)
Add a UVP – Unique Value Proposition like an ebook download. Or the first chapter, a tool or article. Some sort of MUST have a call to action.
Testimonials about your product or service speaks volumes. Be sure to have a few of those on page
Offer more content upon conversion(give preview -directly related to UVP above )
A pic is worth 1000 words, but text is still important.
Fulfill the promise in the ad copy. NO Bait and Switch! Google will smack you down!
Relevant content on landing page will give a higher Quality Score and help your positions

Example Used:
eDiet.com home page is a great landing page.
They push the sale from the very home page
Search Google for: Adkins Diet…
The page created and owned by eDiet on the results pages takes you to a custom landing page.
Point being you can use a the home page, custom page or a inner page of the site.
Test and track to see which brought in more ROI..
What to test and track?
Keywords
Creatives
Offers
and landing pages
Cost per conversion
Track ROI with advance tracking using amounts.
**Final tip: Use Google Website Optimizer and dynamically test landing pages, offers, creative, etc. A/B testing. You will need some technical no-how to set it up. Once you have the understanding and it’s all set up it is well worth it.

Something New in the Works:

Margie also demo’ed that Google is offering something new..a beta + drop-down that will show products
images, prices and titles in the sidebar adds. It looked very good. To have products images right there in the sidebar ad. I would think those would help decide which web surfer/searchers are more serious about buying. I mean they can see some images without ever clicking through the ad to the lander. That saves you some $$$ on those that may just click through to see some type of product. Very cool new feature. No idea when it will be released…and I wish i captured a screen shot.

Testing with:
3 ads in an add group based on volume and Click-thru and conversion
Retire the ads that aren’t measuring up.

Google search network: Adwords
Also Google offers a Content network. (pick and choose which networks/websites) your ad will show up on. Getting more targeted placement on websites that YOU CHOOSE.
Nifty tool mentioned:
SpyFu: Spy on your online competitors. Download competitors keywords and adwords.

Another good webinar.

Thanks Jay at TenGoldenRules. Looking forward to the next on!

He did so on the huffington post’s website.

He was suing over having is Adsense account closed.

Anyone who has an adsense account has the dread of one day not being able to login in and see the daily erning from click-throughs and when that happens Google often doesn’t give much insight to why the account was closed. Mr. Greenspan did not set out on his quest to sue Google once his account was closed, but only to find out why.
A resonably request.
He even sited Habeas corpus, but Google said that did not apply and he signed their Terms of Service (TOS) that allows Google to terminate for any reason.

Some of the key information that he brought to light in his efforts were:

• Knowing only that I was somehow posing "a significant risk" to advertisers, I e-mailed Google to ask about exactly what had happened.
• Being unable to speak with anybody about why he was a risk. He did a fair amount of leg work in his accounting of the whole process.
• Raised "Adsense for domains" as something he could have used, IF it existed just 2 days prior to his account termination.
• Sedo : where he could park his domain and still get Google Ads on his website, but at only a fraction of what Google was paying directly
• Once in court the paralegal sited, "Google can terminate your account for any reason,"  which got Aron’s reply of ,"Not any reason," I said. "Not because I have blue eyes. Or brown eyes." (vaild point)

and lastly I’ll post his summation and encourge everyone who has account that may one day be, or had already been subject to the an unjust and unexplained Adsense closure to heed:

"But it’s not fair!" Google’s paralegal protested. "What if everyone whose account was canceled sued Google?"

It’s a valid question. Yet until Google changes its policies to become more transparent, which might also reassure skeptics that AdWords and AdSense, which have oddly limited reporting capabilities, aren’t just two sides of the same ponzi scheme (for why else would one want to terminate legitimate accounts with high monthly liabilities when they’re supposed to be making money for Google on each click?)–I will give this answer:

Maybe everyone whose account was canceled, should.

Thank you Aaron Greenspan. You have opened the door to what should not be so hard to force open.
Thank you Arr

The Following is an email excerpt from an adsense account manager:

We’re rolling out a change to our text ad formats to help reduce accidental clicks and increase value for advertisers. Previously, users could click on the background and full text of an ad, but now users can click only on the title and URL of a text ad. This new format will match the changes we’ve implemented on Google.com to help decrease the number of accidental clicks and increase the number of ad conversions. A reduction in accidental clicks will keep users on your pages, interacting with your content until they choose to click on an ad. This change will enhance the users’ overall experience with your websites and improve advertiser campaign value, but it’s likely that your click-through rate will decrease.
I want to assure you that we approach these changes carefully, with a view to the impact on all parties involved. Although we recognize these changes may result in a RPM decrease for some publishers in the short term, we expect these improvements will lead to increased advertiser spend in the long term. By investing in the long-run health of the relationship between AdSense publishers, AdWords advertisers and your sites’ visitors, we’re ensuring your continued success as an AdSense partner.

I’m curious how this is going to play out. Wonder what Danny Sullivan (Daily Search Cast) is going to think of this. Wonder how people are going to react to it. I hope to have a new poll up for this later on.

Using Ad$ense?

Yes, you may place up to three link units on a page, in addition to the three standard ad units and two search boxes you’re permitted to display. Just make sure the page complies with our program policies.

That seems ok, but when I read it again I see you can have 8 google outbound links+ads+search combined. WoW,  but then again say you have a really long page,I suppose you might be able to show some content spread around the page. But I’m sure we have all come across a page that is only screen size, has one paragraph of content and 8 google ads…… and people wonder how google is raking in the bucks.