Websites for cell phones
November 16 2007: 9:17 AM EST
Brett Dewey’s company thrives on spur-of-the-moment purchases. His North Hollywood, Calif., web business, WickedCoolStuff, collects $1 million a year for nostalgic merchandise such as Captain Picard action figures, Underdog lunch boxes, and toys based on Monty Python movies. His customers, mainly men in their late 20s, are more tech savvy than most online shoppers, but they aren’t chained to their computers. Even Star Trek fans venture outdoors.
So when Dewey heard about a new kind of website tailored to conduct e-commerce over cellphones, he jumped at the chance to make himself accessible to clients during virtually
all their waking hours. “If someone sees an advertisement, he may not remember it by the time he gets back to his computer,” he says. “But his phone is always on hand for an impulse buy.”