Google Authorship Keeps Evolving
Google Authorship has been trending as a hot topic of over year now. There are 3 main ways you can claim your authorship and link your website’s content to your google profile / Gplus.
But once you have google keeping track of your online posting and allocating credit to you for the fine works you are contributing online, you must also be aware that you may take credit for things you never created or “Authored”. Google is still working out the bugs, but items that have meta-data and credits embeded.
In the article below discribes credits for VIDEO and PDFs
Go Read it now, share it, Plus it, tweet it
Google + Bing Confirm that Twitter/Facebook Influence SEO
[As of December 1st, 2010] both Bing and Google have confirmed (via an excellent interview by Danny Sullivan) that links shared through Twitter and Facebook have a direct impact on rankings (in addition to the positive second-order effects they may have on the link graph). This has long been suspected by SEOs (in fact, many of us posited it was happening as of November of last year following Google + Bing’s announcements of partnerships with Twitter), but getting this official confirmation is a substantive step forward.
In addition to that revelation, another piece of critical data came via yesterday’s announcement:
Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?
Read more at the source: Randfish
FaceBook and Twitter : SEO
People are asking me all the time if Social network Links help SEO. Well Do they?
Here is brief video (Under 3 mins) of Matt Cutts (the face of google Search/Spam team)
Basically if you are not spamming the engines and you have a good reputation in Social it will have some affect.
How Google Determines Crawl Budget
It’s all about PageRank.
Google sets crawl budget based primarily on your site’s authority. That means PageRank of individual pages. Sites with a higher average PR across their pages will see a larger crawl budget; Google will crawl more URLs on these sites.
<–Nerd alert!–>
My brief synapses
The basic thing to remember is that the higher your page rank is the longer googlebot will stay in your site and crawl and index your pages.
There are a few other nice nuggets of search info in this article too.
Climbing the Google Ranks In Local Search : Eugene Avertising
As the whole economy pointed down last year I have been more and more focused on my local business opportunities. The reason was two fold: First there was the clients I was working with who no longer could sustain their online presence and business models. This led to some of my regular work disappearing. Secondly, I really thought it was time for me to start thinking about how to help out my local community get their businesses online. Yes, it has been exciting working nationally and internationally from my home office and I will not give that up entirely. I still have a few contacts and clients located in the Mid-West and East-Coast and love that have figured out ways to keep turning a profit and offering me work, but local is where it is at. You know the saying, Think Global Act Local? Well, time to apply that to more than the green movement.
Living in Eugene Oregon I have seen how slow the great technology change is happing here vs a larger city. Eugene is more laid back, lots of face to face business, small local businesses, and even the wonderful Saturday Market where you can truly see the display of what this town is really all about: Community. They almost seem to resist the change that is happening all around, or not taking it very serious. I have noticed a shift recently. The change is taking hold and more people are looking for a web developer with graphic design skills.
Now to the focus of this post. Being in the domain market for the past 8 years I have seen the power of domain names shift and grow. First it was big keywords like Cars.com, then long-tail-key-words LeatherCarSeats.com, (both still holding strong value) but Google and other search engine understood the shift happing too. People wanted to know how to find the local businesses. How to find what is offered right in one’s town and city, even a broad search to cover a whole state. So getting those types of domains was the next big kick to getting some addition rank to your website. Get the Keyword and your local town’s name together. Makes sense right?
I prefer TownKeyword.com vs. KeywordTown because it has a logical sound that sticks in the brain. For example:
AdvertisingEugene.com vs. EugeneAdvertising.com
The sound of putting the proper noun in-front of the adjective is the natural flow of the English Language. Or take a product like Carpets. Would you type in Carpets Eugene into the search or address bar? Maybe, but the more natural flow is EugeneCarpets.com
Even greater than the natural linguistic flow of the domain name is the authoritative power that is conveyed.
It’s a verbal demonstration that takes place in the brain that you are THE PLACE to go for your product and/or service. That you are THE Town’s or City’s resources when it come to that specific niche.
That being said, I’m happy to have watched my Local Advertising Domain name Eugene Advertising climb to the top of the ranks. It has taken around 5 weeks, including developing the domain, providing unique content, and working some linking strategies. I was happy before when people entered Eugene Advertising and I came up #1 UNDER the list of names displayed on the local map. A few weeks later I got the top 2 spots, still UNDER that map. Now, a little over a month later working on it a few times a week, I am #2 on the map and hold the top 2 listings under the map. Nice 🙂
There is a certain amount of satisfaction that comes with dominating 3 spots at the top of the first page of google search results for Eugene Advertising ( G says: Results 1 – 10 of about 3,140,000 for eugene advertising. (0.27 seconds)
The power of domains is really a something people may still be overlooking in my town, but I’m out there more and more doing my part to help the local small business understand the value of a good domain and website. I’m starting to get calls for a range of advertising services like BillBoards. Cool.
I took the below screenshot today and highlighted my placements:
New Google Search-based Keyword Tool
The Search-based Keyword Tool generates keyword and
landing page ideas highly relevant and specific to your website. In
doing so, the tool helps you identify additional advertising
opportunities that aren’t currently being used in your AdWords ad
campaigns. The tool goes one step further by tailoring the keywords and
other data (such as the amount of competition for the keyword, the
suggested bid, and more) based on your language or country/territory
settings.
Based on your URLs, the Search-based Keyword Tool displays a list of
relevant user queries that have occurred on Google.com (and on other
Google search properties, such as google.co.uk) with some frequency
over the past year; these suggestions can be found under the Keywords tab, in the New keywords related to (site) section. In the Keywords related to your search section, you can see a broad list of keyword ideas that are also relevant, but aren’t necessarily based on your site.
The keywords are also organized by category. Click any category
to expand and view its subcategories. If applicable, you’ll also see
the keywords organized by brand names.
Important note: We can’t guarantee that these
keyword suggestions will improve your campaign performance.
Additionally, we reserve the right to disapprove any keywords you add
to your campaigns. You’re responsible for the keywords you select and
for ensuring that your use of the keywords doesn’t violate any
applicable laws or our Terms of Service.
This information is taken from the google tools faq. Best of luck to you using the new offerings from google
Spammy URL Tool
When making your websites and thinking of all the ways to go about structuring your site, one question that should be in the forefront of your mind is, how are the Search Engines looking at my website?
From debating on using sub-domains, naming directories and even the very url of your website all will play a role in how the spiders rank, index and file your site.
If you have already built a site (or many) or you are getting ready to build out your site, take a look at what SEOmoz has developed for us.
Check out how SPAMMY your websites are.
Search Engines learns to crawl Flash
Google has been developing a new algorithm for indexing textual content in Flash files of all kinds, from Flash menus, buttons and banners, to self-contained Flash websites. Recently, we’ve improved the performance of this Flash indexing algorithm by integrating Adobe’s Flash Player technology.
More from their Webmaster Central Blog – Here
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Search Engine Land has a very nice write up on the new technology of SE
And on the topic of video might as well toss in the Official Google YouTube Channel – Here
SEO Friendly URL Structure for WordPress Blogs
I have been wondering how to get my urls to be more search engine friendly. The first thing to do is get yourself a plugin and read Mr. Loren Baker’s Blog post on how to do just that. Here is the link : Friendly URL
There is a little more to it than just that. I am planning on getting down and dirty with my robots.txt file to block the spiders from getting to the duplicate content. Not sure exactly how to do it just yet, but hope to have it figured out soon.