I got to thinking about different ways advertisers charge for placement of an ad/link on a page. Several Key components in figuring out a fair price to sell at are
- Alexa Rank
- Page Rank
- Unique Visitors
- and Page Views
Now let us take a closer look at the Page Views and its value to overall Ratings. Page Views have been important in determining what visitors are looking at on a web site. For example: You have pages www.yourwebsite.com/cool-product-for-sale.html and www.yourwebsite.com/cool-product-reviews.html You can check your stats application to see how often and how long they were on that pages make comparison between the two and various other analysis, but that landscape is changing.
Introducting AJAX:
It stands for Asynchronous JavaScript and XML.
AJAX powered applications often perform their function(s) on the same page without even so much as a page refresh. Think of Widgets and all they can do in one little block. Something like eMiniMalls. One page can have several widgets on it. Each Widget allows for a Showing One or Multiple products (via keywords) Search for other products, and compare “Best Deals”
Here is an example of this widget:
I think we can expect to see a rapid decline in page views as any valid method of analysis. Sure you can still do your cross testing with static pages not using any Javascript or AJAX. It’s hard to compete with building full pages and driving traffic to them vs. having these extra features and options for the visitor to click through once they have landed on one of your pages as another way to monetize another stream of PPC.