Google Reveals Adsense Revenue Share….finally.

Today, in the spirit of greater transparency with AdSense publishers, we’re sharing the revenue shares for our two main AdSense products — AdSense for content and AdSense for search.

As you may already know, AdSense is comprised of several products. The most popular are AdSense for content, which allows publishers to generate revenue from ads placed alongside web content, and AdSense for search, which allows publishers to place a custom Google search engine on their site and generate revenue from ads shown next to search results. Since AdSense for content and AdSense for search offer publishers different services, the revenue shared with publishers differs for each of these products.

AdSense for content publishers, who make up the vast majority of our AdSense publishers, earn a 68% revenue share worldwide. This means we pay 68% of the revenue that we collect from advertisers for AdSense for content ads that appear on your sites. The remaining portion that we keep reflects Google’s costs for our continued investment in AdSense — including the development of new technologies, products and features that help maximize the earnings you generate from these ads. It also reflects the costs we incur in building products and features that enable our AdWords advertisers to serve ads on our AdSense partner sites. Since launching AdSense for content in 2003, this revenue share has never changed.

Read the rest here: Click

Climbing the Google Ranks In Local Search : Eugene Avertising

As the whole economy pointed down last year I have been more and more focused on my local business opportunities. The reason was two fold: First there was the clients I was working with who no longer could sustain their online presence and business models. This led to some of my regular work disappearing. Secondly, I really thought it was time for me to start thinking about how to help out my local community get their businesses online. Yes, it has been exciting working nationally and internationally from my home office and I will not give that up entirely. I still have a few contacts and clients located in the Mid-West and East-Coast and love that have figured out ways to keep turning a profit and offering me work, but local is where it is at. You know the saying, Think Global Act Local? Well, time to apply that to more than the green movement.

Living in Eugene Oregon I have seen how slow the great technology change is happing here vs a larger city. Eugene is more laid back, lots of face to face business, small local businesses, and even the wonderful Saturday Market where you can truly see the display of what this town is really all about: Community. They almost seem to resist  the change that is happening all around, or not taking it very serious. I have noticed a shift recently. The change is taking hold and more people are looking for a web developer with graphic design skills.

Now to the focus of this post. Being in the domain market for the past 8 years I have seen the power of domain names shift and grow. First it was big keywords like Cars.com, then long-tail-key-words LeatherCarSeats.com, (both still holding strong value) but Google and other search engine understood the shift happing too. People wanted to know how to find the local businesses. How to find what is offered right in one’s town and city, even a broad search to cover a whole state. So getting those types of domains was the next big kick to getting some addition rank to your website. Get the Keyword and your local town’s name together. Makes sense right?

 I prefer TownKeyword.com vs. KeywordTown because it has a logical sound that sticks in the brain. For example:
 AdvertisingEugene.com vs. EugeneAdvertising.com
The sound of putting the proper noun in-front of the adjective is the natural flow of the English Language.  Or take a product like Carpets. Would you type in Carpets Eugene into the search or address bar? Maybe, but the more natural flow is EugeneCarpets.com
Even greater than the natural linguistic flow of the domain name is the authoritative power that is conveyed.
It’s a  verbal demonstration that takes place in the brain that you are THE PLACE to go for your product and/or service. That you are THE Town’s or City’s resources when it come to that specific niche.

That being said, I’m happy to have watched my Local Advertising Domain name Eugene Advertising climb to the top of the ranks. It has taken around 5 weeks, including developing the domain, providing unique content, and working some linking strategies. I was happy before when people entered Eugene Advertising and I came up #1 UNDER the list of names displayed on the local map.  A few weeks later I got the top 2 spots, still UNDER that map. Now, a little over a month later working on it a few times a week, I am #2 on the map and hold the top 2 listings under the map. Nice 🙂

There is a certain amount of satisfaction that comes with dominating 3 spots at the top of the first page of google search results for Eugene Advertising   ( G says: Results 110 of about 3,140,000 for eugene advertising. (0.27 seconds)

The power of domains is really a something people may still be overlooking in my town, but I’m out there more and more doing my part to help the local small business understand the value of a good domain and website. I’m starting to get calls for a range of advertising services like BillBoards. Cool.

I took the below screenshot today and highlighted my placements:

Merging Two WordPress Blogs

I have been doing blog post for longer than I had though. I run several blogs, as am sure many people in my audience do, but OregonPublishing.com/blog/ is kinda newer version of the old blog InternetAlchemist.com

I finally got the guts and time together to merge the two blogs. I wasn’t sure what I was in for so I set 3 hours aside for research and integration. Optimistic, I know.

Starting Out:

I set out using the always trusty Google Search Engine and plug-in some keywords

  • combine wordpress blogs
  • join two wordpress blogs
  • merge wp blogs
  • rebuild wp database with two blogs
  • Plugin for WP to merge blogs  (I was reaching for this one)
  • wordpress to wordpress blogs

I finally hit a great search page of results when I used Merging Two WordPress Blogs
Seems so clear now.

I started with trying to export my older blog and import it here, on this blog.
Wordpress to WordPress is a nice plugin to get your older version of blogs to export a WXR file of your entire blog
The old blog was running 2.0.1
Resouces used:
Aaron Brazell at technosailor.com

After the old blog upgrade:

Once I uploaded and activated the plugin and clicked on “view site”, checking to see if everything was still there, things started to come apart on me. I could no longer log in! I was directed to a page with only the words, “Your database is out of date. click here to upgrade.”
I clicked, and click, but nothing happened. I tried to log in again. Nothing. I was panicked and tried to recreated what happened on another testing server. Nothing good came of that either. An hour of that installing and importing the plugin etc. over and over. Nope. No login means…

I need a new password? :

New ideas crept into my head about resetting the password. I can not login and my email links to reset the password were not working.

Thanks to David from Devlounge I got a nice walk through on going in through the phpAdmin and resetting the password in the mySQL database tables.
Resouces:
davidcubed from Devlounge.net

Importing and checking:

Ok back in and heading for easy export to import
BigDan posting at WebtalkForums.com

Walks you through it with ease. There is no need for the extra cut and past steps given. The newer versions of WordPress 2.6.2+ allow for imports of images and attachments.

Happy Me:

Now my blog post goes back to sept 2006

Took about 3.5 hours and looks good.
I’m sure there will be things that need a tweak here and there, but I’ll get to those when they present themselves.

Good Luck Merging your Blogs

—–

update:/11/5/2008

I suggest that you disable plugins you’re not using before you go into this. I didn’t and had a few go foobar on me. Simple fix was to deactive and reactive. But if you had code you tweaked, like similar post plugin embeded in theme editor files,  I had to re-paste the code.