ASA to take over Facebook, Twitter regulation

ASA to take over Facebook, Twitter regulation

Remit to include social media

By OUT-LAW.COM • Get more from this author

Posted in Music and Media, 8th March 2010 16:13 GMT

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Advertising regulator the Advertising Standards Authority (ASA) will take over the regulation of companies' social networking pages by the end of the year, according to advertising industry proposals.

The ASA hopes that the move will plug a regulatory gap that has resulted in two thirds of the complaints it receives relating to activity over which it has no authority.

Trade body the Advertising Association has recommended that the ASA regulate companies' activity on sites such as Facebook and Twitter.

"This landmark move for advertising self-regulation seeks to address societal concerns and will increase…..

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Just found this interesting, regulation beyond a company's website itself…Telling companies online how they may behave on social media sites.
It does seem some sort of oversight is needed as they are getting complaints and have no influence in this media-sphere.