One only has to look to marketing to see who won the music wars back in late 80’s and early 90’s. We all know how powerful a jingle or tune can impact a consumer. Think Sprint’s “Pin Drop” sound. Or when you boot windows you are greeted with nice set of notes that make you almost feel, like the screen says, “welcome to windows.”
With that in mind let’s take a look at what Intel has done recently.
“While hip-hop artists frequently mention favorite brands in their songs, it’s pretty safe to say that tech stalwart Intel Corp. hasn’t been one of them — until now. And rather than rely on serendipity for a shout-out, Intel took matters into its own hands and commissioned a song from hip-hop/R&B musician Sean Kingston.” read rest of that article
On top of paying the artist, they sponsored the website, made up a video, and of course ringtones and let the world know that hip hop has Gotta Move Faster which is also the name of the Song that gives a Shout out to Centrino as the song opens. Check it out for yourself. Here
How can you not love Marketing