If you have been following social media marketing, then August 1st when the announcement was made that Google has Bought Wildfire Interactive.
The article below gives you the details.
I am currious how long it will take Google to integrate its + network into Wildfire.
Google now has a tool that operates inside of Facebook. Moreover, it has the data that powers the tool.
Getting deeper into facebook is all the better for Google…. and at $250,000,000 I’m sure they felt it was a great deal.
Ok Check out the article. Any comments of your own?
How Social Media Startup Wildfire Was Bought By Google for $250 Million
The market for social media marketing is heating up, and among the first big winners are two entrepreneurs whose four-year old softwarecompany, Wildfire, was just bought by Google for a reported $250 million. Instead of placing ads triggered by keywords in search queries, Wildfirecampaigns are targeted based on the personal and behavioral data contained within social media user profiles.
The Silicon Valley startup is the third business built by the entrepreneurial team of Victoria Ransom and her co-founder and fiancé, Alain Chuard. Founded in 2008, Wildfire became one of the leading makers of software used to run contests, promotions and other marketing campaigns on social media sites such as Facebook, Twitter and LinkedIn. In the last two-and-a-half years, the company has grown from five employees to 400. It now serves 16,000 businesses and counts 30 of the top Fortune 50 brands among its customers.
So how do you build a business that gets acquired by the world’s largest search advertising company for a reported nine-figure sum? For Wildfire’s founders, one part is having complementary skill sets, with Ransom leading the business and operations efforts and Chuard driving Wildfire’s product development.